Low Luv Spring 2012.

Low Luv was first launched in 2008 and is timelessly tribal, exotic and distinctively streetwise. Inspired by Wasson’s imagined walk through the Middle East, the pieces from the ‘Spring 2012 Collection’ seem like artifacts of that trip- ancient coins, ropes and horse hoofs feature prominently, and an Afghani inspired labradorite stone pendent ties up the flawless collection.\n\nThe talented model/designer is also the creative director behind the incredibly natural campaign starring her and the new stunning 2012 collection. Of her foray into design Wasson says “I have too much going on in my brain to just be a face, an image, without a voice behind it.” Her Low Luv jewellery line adds another string to her successful career.\n\n\n\nLow Luv by Erin Wasson Double Sided Ring.\n\n\nLow Luv by Erin Wasson Bone Armor Ring.Low Luv by Erin Wasson Plated Thunderbird Cuff Bracelet.Low Luv by Erin Wasson 14k Plated Rough Crystal Cocktail Ring.Low Luv by Erin Wasson Gold-Tone Hammered Drop Necklace.

Erin Wasson.

She drinks, she smokes, she swears, she doesn’t exercise, she has several tattoos… forget saving furry animals and making poverty history, Erin Wasson is the ultimate anti-supermodel.Erin Wasson\r\n\r\nHer modelling career started at 15, when her father entered pictures of her in a Dallas modelling contest and she won. She hit the big time in 2002 when Mario Testino requested her for a D&G campaign, and she won a global contract with Maybelline. She has worked with everyone from Peter Lindbergh to Karl Lagerfeld , she can pick and choose her jobs and has the freedom to broaden her horizons. She is a muse for Alexander Wang, as well as walking in his shows she has styled them. She has her own jewellery line, Low Luv, and has designed a capsule collection for Zadig & Voltaire. Two years ago she made her film debut as a Chateau Marmont party girl in Sofia Coppola’s film Somewhere.\r\n\r\nHer style is an authentic mix of the rock and the roots, with a tomboyish sexiness that’s pretty hard to replicate.Erin Wasson tie dye pantsErin WassonPhotographed by David Mushegain.Erin Wasson by David MushegainErin Wasson by David MushegainErin Wasson by David MushegainErin Wasson by David MushegainErin Wasson David MushegainIn Erin’s own customised Roberto Cavalli jeans.Erin Wasson by David MushegainErin Wasson David Mushegain7NOWNESS “L’Intruse”. Styling by Emilie Kareh.i-D Pre-Spring 2011. Lensed by photographer Kayt Jones.erin-wasson-flair-november2006-12Erin Wasson I-D Pre SpringS Moda Magazine, June 2012. Lensed by Eric Guillemain. Erin wears wardrobe of denim, leather and lightweight knits from labels such as Balmain, Zadig & Voltaire, Dior and Stella McCartney. Styled by Isabel Moralejo.erin-wassonEsquire. August 2012.Erin Wasson Esquire August-2012-photographed by Julian Ungano Texas story. Elle Italia August 2010. Lensed by David Mushegain. Styled by Alberto Zanoletti. Features Stella McCartney, Sisley, Freesoul…Erin Wasson Texas Story1Erin Wasson Texas Story2Erin Wasson Texas Story3Erin Wasson Texas Story4Erin Wasson Texas Story5Erin Wasson Texas Story6Flair Italy. November 2006, shot by Tesh.Replay Ad Campaign SS 2011.Erin_Wasson_(Replay_SS_Ad_Campaign2011_1Erin_Wasson_(Replay_SS_Ad_Campaign2011_2Erin_Wasson_(Replay_SS_Ad_Campaign2011_3Erin_Wasson_(Replay_SS_Ad_Campaign2011_4zadig-voltaire-erin-wasson-denim-jeans-lookbook-2011_9Erin’s debut collection for cool French label Zadig & Voltaire was inspired by an unlikely star.\r\n\r\n”I have an old photo of Rod Stewart that was a source of inspiration. I also looked to classic cars and the girls riding shotgun in them, they’re going everywhere fast. With this collection, I want people to feel easy and uncomplicated. I wanted to refine my ideas of what the rock-and-roll aesthetic is to me and what it could mean in the future. In a way, I designed for the woman I want to be – a bit more polished.”\r\n\r\nThe 25-piece range features snakeskin cowboy boots, a white, silk, Western-style shirt, bell bottom jeans (both of which Wasson hasn’t stopped wearing since she saw the samples), slouchy printed vests, blazers with silver embellished detailing and short denim cut-offs – a clear homage to Wasson’s own laid back look.\r\n\r\n”How could it not be?” she asked. “What I really appreciate about this collaboration is Zadig’s French roots allowed me to explore another side of my aesthetic. The Zadig team and I share a similar approach and look. There is an air of something very classic and French, yet the mentality is rock and roll, which speaks to me.”\r\n\r\n”Jewellery and clothing are very different creatures, but the process of compiling and developing inspiration is similar,” she explained. “I find inspiration everywhere, I have many muses but most often I fall in love with a girl on the street that pulls off a look with such ease. A major difference between designing clothing and jewellery is clothing is often trend driven, whereas jewellery is not.”\r\n\r\n”Apparel is ever changing, life is ever changing,” she said. “I might just make cloth napkins. We will have to wait and see.”\r\n\r\nZadig &Voltaire advertising campaign S/S 2012.Erin Wasson Zadig and Voiltaire AdCampaign 2012 SSZadig & Voltaire ss 2012Zadig & Voltaire ss 2012_2Zadig & Voltaire ss 2012_3Erin Wasson for Zadig & Voltaire Spring 2012 Campaign by Fred Meylan The Python boots by Erin Wasson.Low Luv jewelery by Erin Wasson.Erin Wasson’s home…Erin wasson at home 1Erin Wasson home1